BENEFIT-ISSD Ethiopia Provided Seed Marketing Training for Seed Producers
On February 20 & 21st 2018, BENEFIT-ISSD Ethiopia Programme organized a two-day training on seed marketing for public and private seed producers. Nineteen (18 male and 1 female) managers and marketing experts, representing Ethiopian Seed Enterprise, Oromia Seed Enterprise, Amhara Seed Enterprise and private seed companies in Amhara, Oromia and SNNPR and Tigray Regional States attended the training held at Pyramid Resort, Bishoftu, Ethiopia.
The objectives of the training were to:
- refresh the knowledge, understanding and skill of seed producers in seed marketing, including demand estimation and promotion
- put seed companies on demand-driven seed production, marketing and distributions path
- create opportunity for experience sharing among seed producers, and
- raise awareness of the public seed enterprise to be more effective in giving services and make reasonable profit through effective marketing and distribution
The training was organized and facilitated by BENEFIT-ISSD Program Management Unit (PMU) as part of its objective to build the technical capacity of seed producers in seed production, processing, marketing and distribution.
At the end of the training, both public and private seed companies were motivated to use market oriented approach in seed production, marketing and distributions. This will mean more seeds will be sold through direct seed marketing and enhanced promotion in 2018, leading to increased use of certified seed and hence decreased seed carry-over. The training is also expected to contribute to a well-balanced public seed supply that meets the service demand (as part of its social obligation) and increase its profit margin to stay in business.