ISSD Amhara Unit started Wheat Direct Seed Marketing (DSM) pilot project in Amhara region

Since 2011, BENEFIT ISSD, Amhara Unit implemented Direct Seed Marketing (DSM) on hybrid maize reaching 56 maize potential woredas in Amhara region. Compared to conventional way of accessing seed, DSM has proven to address problems related to long chains and channels, high bureaucracy, dalliance of seed accessibility and high annual seed carry over. That is why, in spite of the restrictions imposed by COVID-19 pandemic, ISSD Amhara Unit conducted two DSM workshops in the first week of June 2020 taking all emerging restriction and precautions into consideration. The decision was made to keep the momentum of DSM successes achieved so far, and contribute to easing the effect of COVID-19 on the seed sector in the coming year.

ISSD Amhara unit intervention on wheat DSM started with an agreement between ISSD Amhara Unit and regional decision makers and Bureau of Agriculture (BoA) to start a pilot in two zones (Jama in south wollo enewari and jiru in north showa). The workshops were conducted in collaboration with Agricultural Transformation Agency (ATA) and BoA. A total of 40 individuals from regional agricultural bureau, seed and other agricultural input quality regulatory and quarantine authority, unions, cooperatives, zonal and woreda agricultural bureaus attended the workshop.

During the workshop, the participants looked at the region DSM performance, reasons for starting DSM in the selected two zones, existing weak awareness of DSM, reluctance of seed producers and unions to participate in DSM, dalliance to start pilots to showcase DSM successes and implementation challenges that might surface due to COVID-19. The workshop was instrumental to get commitment from relevant stakeholders, especially BoA towards a successful implementation of DSM.

At the end, consensus was reached to commence DSM using multipurpose cooperative as agents, and for unions for public seed producers to pay key role in the DSM process. ISSD will conduct monitoring and evaluation and ATA will focus on capacity building of agents. Zonal and woreda agricultural office agreed to select agents, build awareness on DSM and lead the overall implementation of the pilot.

By Wonzie Asmare, Knowledge Sharing & Communication Expert, ISSD Amhara Unit

One comment

  • It is a nice job since it has a great role to establish effective seed marketing system in the country/region.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s